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Do Well

HOW
WE DO WELL

HOW WE
DO WELL

Check out our Do Well Report to learn all about our sustainability efforts and initiatives.

Check out our Do Well Report to learn all about our sustainability efforts and initiatives.

OUR DO WELL REPORT

365 DAYS OF PROGRESS

At Madewell, we believe in being better when it comes to sustainability. We’re committed to exploring new ways to protect our planet and its people—and that means thinking about how our clothes are made from start to finish. We’re proud to share our latest Do Well Report—but our story is just unfolding. There’s so much more to come.

STRONGER TOGETHER


Celebrating six years of partnership with Fair Trade USA.

DOING WELL WORLDWIDE


With 17 factories certified across eight countries.

EMPOWERED EMPLOYEES


Over 15,000 workers receive better benefits, including maternity leave, paid days off and equal pay, plus the ability to vote on how to spend the extra money from the Premium.


DOING WELL WORLDWIDE


We’ve contributed over $2.1 million in Fair Trade premiums (and counting).

man standing in front of a parachute  with classic beige shorts, white top, and a beige shirt

GO-TO TEES

90%

of our denim will be Fair Trade Certified™ by 2025.

man standing in front of a parachute  with classic beige shorts, white top, and a beige shirt

STEP INTO SPRING

1.6

million

garments collected through our denim trade-in and reselling program since 2014.

man standing in front of a parachute  with classic beige shorts, white top, and a beige shirt

GO-TO TEES

70%

of the key fibers in our denim were sustainably sourced, tracking towards our goal to reach 100% by 2025.

man standing in front of a parachute  with classic beige shorts, white top, and a beige shirt

STEP INTO SPRING

5x

more Regenagri®-certified cotton was used in our denim, compared to 2022.

GET THE DO WELL DOWNLOAD

2020 report

2021 report

2022 report

2023 report

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