1. Do Well Our Materials
Do Well

HOW
WE DO WELL

HOW WE
DO WELL

Check out our Do Well Report to get the full scoop on all our responsibility efforts. Did you know that more than half our styles are sustainable?

OUR GOAL

BY 2025, 100% OF THE KEY FIBERS USED IN OUR MATERIALS WILL BE SUSTAINABLY SOURCED AND FREE OF NON-RECYCLED PLASTICS

WHAT WE’RE DOING NOW

In 2021, 60 percent of our total key fibers by volume were Do Well materials.

RECYCLED COTTON

Made from fibers that come from old garments or are left over from manufacturing.

BETTER COTTON


Our partners at Better Cotton train farmers in more environmentally, socially and economically sustainable practices.

RESPONSIBLE WOOD PULP

TENCEL™ lyocell and LENZING™ ECOVERO™ fibers are made from sustainably sourced trees.

RECYCLED PLASTIC

PrimaLoft® insulation is a warm-as-down alternative made of 100 percent recycled content (aka the 75,000 bottles we kept out of landfills last year).

DO WELL FABRICS DEFINED
SEE NEXT PAGE▸