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Hometown Heroes Collective

As in, local creatives, designers and makers we love from all over the country.

Hometown Heroes Collective

HometownHeroesLogo

WE LAUNCHED THIS PROGRAM IN 2019 TO HELP LOCAL CREATIVES AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE THEN, WE’VE FEATURED OVER 117 HEROES ACROSS 26 STATES.


SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO

MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE

The New Class

Nashira Arno Studio

WHO:
Nashira Arno

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Modular small-batch jewelry that can be mixed and matched in unlimited arrangements

@nashiraarnostudio

The New Class

Sirkel

WHO:
Kat McCrory

HOMETOWN:
RIchmond, VA

SPECIALTY:
Upcycled handmade home objects “for everyone having everyday fun”

@shopsirkel

The New Class

Emilie Hahn

WHO:
Emilie Hahn

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Ready-to-frame art prints of sweet and colorful illustrations

@emilie_hahn

The New Class

Franca

WHO:
Sierra Yip-Bannicq & Jazmin De La Guardia

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Handcrafted cups, planters and vases that will spruce up your space and your moo

@franca_nyc

The New Class

Kathy Phantastic

WHO:
Kathy Phantastic

HOMETOWN:
Austin, TX

SPECIALTY:
Stickers, magnets and card sets featuring the cutest watercolor illustrations

@shopkathyphantastic

The New Class

Butter Swim

WHO:
Cymone Forde

HOMETOWN:
Chicago, IL

SPECIALTY:
High-quality swimwear for all body types made in Bali, Indonesia

@butterswimwear

The New Class

Limoncito Goods

WHO:
Michelle Fernandez

HOMETOWN:
Matthews, NC

SPECIALTY:
Modern terrazzo home goods and accessories to sweeten your day

@limoncitogoods

The New Class

Mamasun Ceramics

WHO:
Soleil Carlos

HOMETOWN:
Brooklyn, NY

SPECIALTY:
Functional-yet-fun mugs, bowls and incense holders meant to last generations

@mamasun.ceramics

The New Class

SknMuse

WHO:
Ezinne Iroanya

HOMETOWN:
Los Angeles, CA

SPECIALTY:
Natural skin products inspired by the beauty practices of West-African women

@sknmuse

The New Class

The Consistency Project

WHO:
Natasha Halesworth

HOMETOWN:
New York, NY

SPECIALTY:
Homewares and accessories made from repurposed vintage textiles

@theconsistencyproject

MORE HOMETOWN HEROES LOVE

EVERYTHING YOU NEED TO KNOW

Steps

HOW IT WORKS

We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.

Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.

Steps

HOW THEY BENEFIT

From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.

Steps

HOW YOU APPLY

Are you a creative, designer or maker? Want to get in on the action and become a Hometown Hero Collective member?

Fill out an application form here. Learn everything about the program right over here.

COLLECTIVE ALUMNI

The New Class

Rio Blanco Provisions

@rioblancoprovisions

The New Class

Twenty Two West

@twentytwowest

The New Class

Pali Swim

@paliswim

The New Class

Laina Miller Design Studio

@_lainamiller

The New Class

Ritual Stems

@ritualstems

The New Class

Ma'am Shoes

@maamshoes

The New Class

Soil to Studio

@soiltostudio

The New Class

Ultralight Dreams

@ultralight_dreams

The New Class

Deep Black

@deepblack.design

The New Class

Abcrete & Co.

@abcrete

The New Class

Ser Paraíso

@ser.paraiso

The New Class

by ren

@by.ren

The New Class

Wool + Indigo

@woolandindigo

The New Class

House of Foster

@thehofofficial

The New Class

Hanna Dausch

@hannadausch

The New Class

Grounded

@groun.ded

The New Class

Slow North

@slownorth

The New Class

Good JuJu Herbal

@goodjujuherbal

The New Class

Linking Threads Fiber Art

@linkingthreadsfiberart

The New Class

Monique Aimee

@moniqueaimee

The New Class

Anchal Project

@anchalproject

The New Class

Aloha Ka'ala

@alohakaala

The New Class

Jessica Kertis

@jessicakertis

The New Class

The Beige Motel

@thebeigemotel

The New Class

LARK SKIN CO.

@larkskinco

The New Class

O-Ceramics

@oceramics

The New Class

Isabel Souza Studio

@isabelsouzastudio

The New Class

Katie Dean Jewelry

@Katiedeanjewelry

The New Class

Perpetual Bliss

@perpetualblissco

The New Class

Rosemarine Textiles

@rosemarinetextiles

The New Class

SHANÉE BENJAMIN

@shaneebenjamin

The New Class

Ana Rodriguez

@anamakingthings

The New Class

The Coy Collection

@thecoycollection

The New Class

A Dapper Line

@adapperline

The New Class

MADE BY DENISE CREW

@madebydenisecrew

The New Class

Jane D'Arensbourg

@janedarensbourg

The New Class

Kismet Olfactive

@kismet.olfactive

The New Class

Tierra Sol Studio

@tierrasolstudio

The New Class

wildlather

@wildlather

The New Class

Cloud 9 Clay

@cloud9clay

The New Class

Candy x Paints

@thecandyxpaints

The New Class

Élan Byrd

@elanbyrd

The New Class

Geoflora JEWELRY

@geoflorajewelry

The New Class

CANDLESSENTIALS

@candlessentials

The New Class

GLARE GOODS

@glaregoods

The New Class

MINIATURE RHINO

@miniaturerhino

The New Class

YUI BROOKLYN

@yuibrooklyn

The New Class

TWO DAYS OFF

@twodaysoffclothing

The New Class

PUR HOME

@purhomeclean

The New Class

Nubian Oasis

@nubianoasis

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