Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
WE LAUNCHED THIS PROGRAM IN 2019 TO HELP LOCAL CREATIVES AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE THEN, WE’VE FEATURED OVER 117 HEROES ACROSS 26 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Nashira Arno Studio
WHO:
Nashira Arno
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Modular small-batch jewelry that can be mixed and matched in unlimited arrangements
@nashiraarnostudio
Sirkel
WHO:
Kat McCrory
HOMETOWN:
RIchmond, VA
SPECIALTY:
Upcycled handmade home objects “for everyone having everyday fun”
@shopsirkel
Emilie Hahn
WHO:
Emilie Hahn
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Ready-to-frame art prints of sweet and colorful illustrations
@emilie_hahn
Franca
WHO:
Sierra Yip-Bannicq & Jazmin De La Guardia
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Handcrafted cups, planters and vases that will spruce up your space and your moo
@franca_nyc
Kathy Phantastic
WHO:
Kathy Phantastic
HOMETOWN:
Austin, TX
SPECIALTY:
Stickers, magnets and card sets featuring the cutest watercolor illustrations
@shopkathyphantastic
Butter Swim
WHO:
Cymone Forde
HOMETOWN:
Chicago, IL
SPECIALTY:
High-quality swimwear for all body types made in Bali, Indonesia
@butterswimwear
Limoncito Goods
WHO:
Michelle Fernandez
HOMETOWN:
Matthews, NC
SPECIALTY:
Modern terrazzo home goods and accessories to sweeten your day
@limoncitogoods
Mamasun Ceramics
WHO:
Soleil Carlos
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Functional-yet-fun mugs, bowls and incense holders meant to last generations
@mamasun.ceramics
SknMuse
WHO:
Ezinne Iroanya
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Natural skin products inspired by the beauty practices of West-African women
@sknmuse
The Consistency Project
WHO:
Natasha Halesworth
HOMETOWN:
New York, NY
SPECIALTY:
Homewares and accessories made from repurposed vintage textiles
@theconsistencyproject
MORE HOMETOWN HEROES LOVE
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
COLLECTIVE ALUMNI
Rio Blanco Provisions
@rioblancoprovisions
Twenty Two West
@twentytwowest
Pali Swim
@paliswim
Laina Miller Design Studio
@_lainamiller
Ritual Stems
@ritualstems
Ma'am Shoes
@maamshoes
Tumble
@wearetumble
Soil to Studio
@soiltostudio
Ultralight Dreams
@ultralight_dreams
Deep Black
@deepblack.design
Abcrete & Co.
@abcrete
Ser Paraíso
@ser.paraiso
by ren
@by.ren
Wool + Indigo
@woolandindigo
Roote
@rooteofficial
House of Foster
@thehofofficial
Hanna Dausch
@hannadausch
Closed Mondays
@weareclosedonmondays
Grounded
@groun.ded
Slow North
@slownorth
Good JuJu Herbal
@goodjujuherbal
Linking Threads Fiber Art
@linkingthreadsfiberart
Monique Aimee
@moniqueaimee
Anchal Project
@anchalproject
Aloha Ka'ala
@alohakaala
Jessica Kertis
@jessicakertis
The Beige Motel
@thebeigemotel
LARK SKIN CO.
@larkskinco
O-Ceramics
@oceramics
Isabel Souza Studio
@isabelsouzastudio
Katie Dean Jewelry
@Katiedeanjewelry
Boonies
@itstheboonies
Perpetual Bliss
@perpetualblissco
Rosemarine Textiles
@rosemarinetextiles
SHANÉE BENJAMIN
@shaneebenjamin
Crumi
@crumistuff