Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 62 HEROES ACROSS 23 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Élan Byrd
WHO:
Élan Byrd
HOMETOWN:
Miami, FL
SPECIALTY:
Collage prints and wall hangings that “explore the connection between earth and hand”
@elanbyrd
Geoflora JEWELRY
WHO:
Ellen & Margaret Hinrichs
HOMETOWN:
Charlotte, NC
SPECIALTY:
Subtle statement-making jewelry inspired by nature and handcrafted using traditional techniques
@geoflorajewelry
CANDLESSENTIALS
WHO:
Tashah Johnson
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Small-batch, hand-poured coconut wax candles that smell as nice as they look
@candlessentials
GLARE GOODS
WHO:
Eli & Keri Gray
HOMETOWN:
Richmond, VA
SPECIALTY:
One-of-a-kind mirrors, coasters and serving boards made by hand from reclaimed and salvaged materials
@glaregoods
MINIATURE RHINO
WHO:
Jessica Marquez
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Easy-to-follow DIY mending and stitch kits with a focus on sustainability
@miniaturerhino
YUI BROOKLYN
WHO:
Yui Kobayashi
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Eco-friendly soy candles in fun shapes and pastel colors, inspired by the Japanese concept of and word for cute, kawaii
@yuibrooklyn
TWO DAYS OFF
WHO:
Gina Stovall
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Easy-to-wear, keep-forever clothes designed by a former climate scientist and ethically made in LA
@twodaysoffclothing
PUR HOME
WHO:
Angela Richardson
HOMETOWN:
Pahrump, NV
SPECIALTY:
Nontoxic household cleaners and laundry detergent in recyclable or biodegradable packaging
@purhomeclean
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
MORE HOMETOWN HEROES LOVE
Credit The Southern Influence
