Hometown Heroes Collective
As in, local creatives, designers and makers we love from all over the country.
Hometown Heroes Collective
WE LAUNCHED THIS COLLECTIVE TO HELP LOCAL CREATIVES, DESIGNERS AND MAKERS ALL OVER THE COUNTRY GROW THEIR BUSINESSES. SINCE 2019, WE’VE FEATURED OVER 50 HEROES ACROSS 19 STATES.
SHOP ALL OF OUR HOMETOWN HEROES
APPLY TO BE A HOMETOWN HERO
MEET THE NEWEST MEMBERS OF OUR HOMETOWN HEROES COLLECTIVE
Raising River
WHO:
Jocelyn Forgerson
HOMETOWN:
Menifee, CA
SPECIALTY:
Minimal-yet-bold clay jewelry sculpted by hand
@_raisingriver
Awkward Auntie
WHO:
Sarah Miller
HOMETOWN:
Austin, TX
SPECIALTY:
Hand-dyed cement planters and decor that liven up any space
@awkwardauntie
Diarrablu
WHO:
Diarra Bousso
HOMETOWN:
Hillsborough, CA
SPECIALTY:
Frame-ready art prints inspired by bold colors and magical destinations
@thediarrablu
Freedom Apothecary
WHO:
Morrisa Jenkins & Bonkosi Horn
HOMETOWN:
Philadelphia, PA
SPECIALTY:
A holistic line of face and body essentials for happy, healthy skin
@freedom.apothecary
PEACESAKE CANDLES & CO.
WHO:
Eli & Valencia Morr
HOMETOWN:
Upper Marlboro, MD
SPECIALTY:
Earth-friendly soy candles and room sprays made with sustainable ingredients
@peacesakecandle
Pretty Strange Design
WHO:
Ciara LeRoy
HOMETOWN:
Lexington, KY
SPECIALTY:
Hand-embroidered hoop art and wall hangings that will motivate you
@prettystrangedesign
Lolly Lolly
WHO:
Lalese Stamps
HOMETOWN:
Columbus, OH
SPECIALTY:
Modern handmade ceramics that are both functional and display-worthy
@lollylollyceramics
EVERYTHING YOU NEED TO KNOW
HOW IT WORKS
We’re always looking for ways to build our community so we’ve partnered with Nest, a nonprofit organization focused on supporting craftspeople to generate workforce inclusivity.
Together we’ll select new classes of U.S.-based artisans four times a year, providing them with a platform to sell their small-batch goods as well as giving them all the great opportunities that come with being a Hometown Hero. Since 2019, over 50 makers have been featured on our site and we can’t wait to keep highlighting more.
HOW THEY BENEFIT
From professional photography and Team Madewell mentorship, to increased exposure and development grants, there are lots of pros to joining our community of makers.
MORE HOMETOWN HEROES LOVE
Credit The Southern Influence
COLLECTIVE ALUMNI
Cromwell Home
WHO:
Susanna L. Cromwell
HOMETOWN:
Maui, HI
SPECIALTY:
Island-themed prints and totes
@susanna_cromwell_art
Fox Hollow Studios
WHO:
Tabitha Paige
HOMETOWN:
Fort Worth, TX
SPECIALTY:
Ready-to-frame watercolor prints
@foxhollowstudios
FLynn & King
WHO:
Summer Dinh Manske
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Eco-conscious skin care made from natural ingredients
@flynnandking
Scavenge + Bloom
WHO:
Chelsea Wilkins
HOMETOWN:
St. Louis, MO
SPECIALTY:
Whimsical planters with an animal theme
@scavengeandbloom
Tamiko Claire Stoneware
WHO:
Tamiko Claire
HOMETOWN:
Oahu, HI
SPECIALTY:
Ceramics worth obsessing over
@tamikoclairestoneware
Good for the Bees
WHO:
Zara Fina Stasi
HOMETOWN:
New York, NY
SPECIALTY:
Nature-inspired art prints
@goodforthebees
Emily’s
WHO:
Emily Snodgrass
HOMETOWN:
Rogers, AR
SPECIALTY:
Simple, sculptural, go-with-everything earrings
@emilys.social
Luna Reece Ceramics
WHO:
Andrea Luna Reece
HOMETOWN:
Costa Mesa, CA
SPECIALTY:
Playful pots, wall hangings and other pretty little things
@lunareececeramics
Object-Matter Ceramic
WHO:
Carrie Lau
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Speckled ceramics to use every day
@omceramic
Vacilando Quilting
WHO:
Laura Preston
HOMETOWN:
San Marcos, TX
SPECIALTY:
Handmade pillows and wall quilts inspired by travels on the road
@vacilandoquilting
Con-lo Common
WHO:
Julie Connell and Allison Schultz
HOMETOWN:
Bend, OR
SPECIALTY:
Sage bundles of foraged botanicals from Oregon’s high desert
@conlocommon
Dale & Blue
WHO:
Allison Hylant
HOMETOWN:
Detroit, MI
SPECIALTY:
Small-batch, hand-dyed textiles and accessories
@daleandblue
FS OBJECTS
WHO:
Gregory Buntain
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Functional, decorative items made with natural, quality materials
@fsobjects
Grl & Co.
WHO:
Marissa Baca
HOMETOWN:
Queens, NY
SPECIALTY:
Art prints and accessories focused on equality and representation
@grland.co
Wild Bower Studio
WHO:
Nicole Helen Brunner
HOMETOWN:
Mountain Dale, NY
SPECIALTY:
Hand-built ceramics that make a house instantly feel like home
@wildbowerstudio
Cait Courneya
WHO:
Cait Courneya
HOMETOWN:
Minneapolis, MN
SPECIALTY:
Modern art prints and custom textiles
@caitcourneya
Claire Shadomy
WHO:
Claire Shadomy
HOMETOWN:
Asheville, NC
SPECIALTY:
Frame-worthy illustrated prints and accessories
@claireshadomy
Framed Florals
WHO:
Lacie RZ Porta
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Fresh takes on florals
@framedflorals
In The Rushies
WHO:
Clare Beumer Hill
HOMETOWN:
Asheville, NC
SPECIALTY:
Botanical prints and ready-to-hang paintings
@cabeumer
Natalie Borton
WHO:
Natalie Borton
HOMETOWN:
San Diego, CA
SPECIALTY:
Minimalist, handmade California-inspired jewelry
@natalieborton
ALEX CLARKE WOODWORKING
WHO:
Alex Clarke
HOMETOWN:
Madison, WI
SPECIALTY:
Sculptural wooden home décor
@alex__clarke__
BROTHERS DESIGN CO.
WHO:
Samuel and Juan Solorzano
HOMETOWN:
Nashville, TN
SPECIALTY:
Flash-art-inspired screen prints and accessories
@brothersdesignco
Emily Elizabeth Miller
WHO:
Emily Miller
HOMETOWN:
Nashville, TN
SPECIALTY:
Ready-to-frame illustrated prints
@emilysadventures
Fanny & June
WHO:
Anna Zeitlin
HOMETOWN:
Nashville, TN
SPECIALTY:
Timeless, consciously handcrafted hats
@fannyandjune
Golde
WHO:
Trinity Mouzon Wofford
HOMETOWN:
Brooklyn, NY
SPECIALTY:
Radiance-boosting tonic blends and beauty essentials
@golde
HERITERA
WHO:
Henni Dubois
HOMETOWN:
Jersey City, NJ
SPECIALTY:
Artful ceramics inspired by South America
@heritera_
Holly Coley
WHO:
Holly Coley
HOMETOWN:
San Francisco, CA
SPECIALTY:
Ceramics influenced by magical realism…and sloths
@hollycoley
NewMade LA
WHO:
Simon LeComte
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Affordable mid-century-inspired home goods
@newmadela
QUILTKWEEN
WHO:
Arianna Caggiano
HOMETOWN:
Savannah, GA
SPECIALTY:
Modern quilted home goods and accessories
@quiltkween
Settle Ceramics
WHO:
Samantha Heligman
HOMETOWN:
Austin, TX
SPECIALTY:
One-of-a-kind pieces meant to last generations
@settle_ceramics
Stephanie DeAngelis
WHO:
Stephanie DeAngelis
HOMETOWN:
Los Angeles, CA
SPECIALTY:
Ready-to-frame prints and ready-to-gift cards
@steph_angelis
YEAR 901
WHO:
Benh Pham
HOMETOWN:
Austin, TX
SPECIALTY:
Handcrafted jewelry with a light-hearted twist
@year901