New Year, Old Jeans: Recycle 'em with us and Blue Jeans Go Green

We’re at over 200,000 pairs—and counting (!). Keep bringing us your pre-loved jeans, and we’ll keep transforming them into housing insulation for communities in need. Did we mention you’ll get $20 towards new ones?* Talk about good vibes.

P.S. drop some off at our all-store Recycle-A-Thon on 1/13 and you’ll be entered to win a free pair. Get all the details here.

*$20 discount valid on purchases of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Cotton’s Blue Jeans Go Green™ denim recycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Archive styles or third-party branded merchandise. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year.