U.S. COTTON TRUST PROTOCOL

With a mission to bring quantifiable and verifiable goals and measurement to the key sustainability metrics of U.S. cotton production, this organization seeks to set a new standard where full transparency is a reality and continuous improvement to reduce the environmental footprint of cotton production is the central goal.

regenagri®

Focused on safeguarding the health of harvested land and promoting the well-being of those who live on it, this outcome-focused certification program supports the continuous improvement of farms transitioning from conventional to regenerative farming by setting standards of soil health, water quality, biodiversity and GHG emissions.

BLUESIGN® SYSTEM

An independent industrial textile standard that tracks raw materials every step of the supply chain, eliminating harmful chemicals from the very beginning (FYI, it’s the clothing industry’s strictest environmental, health and safety system).

HEMP

Not only does this durable fiber produce more oxygen and absorb more CO2 than trees, it also restores soil. Requiring 85 percent less H2O than cotton, it can be grown without the use of pesticides (it’s naturally resistant to insects and weeds).

LENZING™ ECOVERO™

Viscose fibers made from sustainable wood and pulp, which are manufactured using up to 50 percent less energy and water than generic viscose.

MADEWELL SECOND WAVE

Coming in fabric made using recycled plastic bottles, our sustainable Swim collection has a built-in feel-good factor (and the look-good factor is no joke either).

ORGANIC COTTON

Cotton that is grown without chemical fertilizers and pesticides from untreated, non-genetically modified seeds (the end result: healthier workers, healthier soil).

PRIMALOFT® INSULATION

A water-resistant warm-as-down alternative made of 100 percent recycled content (aka, each piece keeps plastic bottles out of landfills).

RECYCLED POLYAMIDE

This fabric is recycled from pre-consumer nylon waste like fishing nets, fabric scraps or carpet.

REFIBRA™

A technology that creates brand-new TENCEL™ lyocell fibers from a combo of recycled cotton scraps and sustainably harvested wood pulp.

REPREVE®

Polyester made from recycled plastic bottles, yarns and fabric scraps.

THE GOOD CASHMERE STANDARD®

An independent standard for responsible cashmere that aims to improve the welfare of cashmere goats, the lives of farmers and farming communities and the environment in which they live.

TENCEL™ LYOCELL

A soft, smooth lyocell fiber made from renewable wood sources like natural forests and sustainably planted tree farms (bonus: the closed-loop production recycles the H2O and reuses more than 99 percent of the solvent).

UPCYCLING

The practice of turning something great (like old jeans) into something just as good or even better (like new jeans).

AUTHENTIC FLEX

Our special mid-weight men’s denim that looks rigid but has a touch of stretch for added comfort.

COMFORT STRETCH

Our premium cotton denim that has just a hint (like 2% elastane) of stretch but a lot of, you guessed it, comfort. They’ll look as cool as your favorite vintage pair but feel as good as a pair of leggings.

EVERYDAY FLEX

This supersoft lightweight men’s denim has built-in stretch for an ultracomfortable fit.

INDIGO JUICE®

A more sustainable dyeing technology c/o the renowned Candiani mill in Italy. With this technique, jeans get that perfectly broken-in, faded-in-all-the-right-places look using waaay less water, chemicals and energy than normal.

ISKO REFORM™ XP

The technology behind some of our stretchiest (read: comfiest) pairs ensures that denim moves with you without losing its shape—so bye-bye baggy knees.

ISKO STAY BLACK™

Experts at the ISKO denim mill created this extra-resilient dye that maintains its rich color longer. Let’s hear it for fade-free black jeans.

MAGIC POCKETS

That extra layer of ultra-smoothing, holds-you-in sorcery in the front pockets of our high-rise jeans. Important: They’re best friends with half-tucked-in tops.

NO-SEE-THROUGH WHITE JEANS

The jeans you’ve been looking for forever-ever. We make sure our white denim is specially woven so there’s absolutely zero show-through.

TENCEL™ LYOCELL

Denim made with TENCEL™ lyocell is long lasting and oh so comfortable. It starts with sustainably sourced wood pulp, which is transformed into superstrong (yet still soft to the touch) fibers that breathe, stay smooth and hold onto dye wash after wash.

THERMOLITE®

Thanks to special fibers that create an insulating layer of warmth within denim, our pairs designed with THERMOLITE® technology will keep you warmer (and cozier) longer. So don’t even think about wearing tights under your jeans on the next chilly day.