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Inspo

Madewell x Kule - Sept 2

EXCLUSIVE COLLAB

madewell x KULE logo

We’re big fans of the NYC brand known for combining French chic with American style. It made perfect sense for us to join forces with founder Nikki Kule, who helped dream up this limited-edition collection and gave us styling tips for this very fun shoot. Hint: The name is pronounced “kyewl,” which is, you know, so cool.

O WELL GRAPHIC CROPPED HOODIE
O WELL GRAPHIC CROPPED HOODIE

MADEWELL x KULE

O WELL GRAPHIC CROPPED HOODIE

Worn with:
Stretch Denim Midi Pencil SkirtMadewell x Kule Zip-Top Transport Crossbody

O WELL GRAPHIC STRIPED MODERN TEE
O WELL GRAPHIC STRIPED MODERN TEE

”I think of stripes like a neutral. They go with everything. So why not layer them together?”

MADEWELL x KULE

O WELL GRAPHIC STRIPED MODERN TEE

Worn with:
Madewell x Kule Silk Leopard BandanaMadewell x Kule Relaxed Dadjean

STRIPED MODERN LONG-SLEEVE TEE
STRIPED MODERN LONG-SLEEVE TEE

MADEWELL x KULE

STRIPED MODERN LONG-SLEEVE TEE

Worn with:
Classic Straight Jeans: Selvedge EditionMadewell x Kule Socks

SHERPA-LINED OVERSIZED JEAN JACKET
SHERPA-LINED OVERSIZED JEAN JACKET

MADEWELL x KULE

SHERPA-LINED OVERSIZED JEAN JACKET

Worn with:
Madewell x Kule Genius Beanie + MadewellKule Striped Modern Long-Sleeve Tee

SILK LEOPARD BANDANA

“I love mixing patterns, like a bold cheetah print with our signature stripes.”

MADEWELL x KULE

SILK LEOPARD BANDANA

Worn with:
Madewell x Kule Heart Embroidered Modern Long-Sleeve Tee

LEOPARD SINCLAIR CROP CARDIGAN
LEOPARD SINCLAIR CROP CARDIGAN

MADEWELL x KULE

LEOPARD SINCLAIR CROP CARDIGAN

Worn with:
Sedgwick Trench Coat + MadewellKule O Well Graphic Striped Modern Tee

RUGBY SHIRT
RUGBY SHIRT

“The oversized look is what I feel most comfortable in, like this Dadjean.”

MADEWELL x KULE

RUGBY SHIRT

Worn with:
Madewell x Kule Relaxed Dadjean: Garment-Dyed Edition

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