OUR GUIDE TO
DENIM CARE
HOW TO CLEAN YOUR JEANS
LESS IS ALWAYS MORE
To preserve the rich color of your denim, avoid over-washing. In fact, our experts suggest laundering your jeans only once every 10 wears. Between laundry days, spot clean with cool water and a mild detergent.
PREP APPROPRIATELY
First, zip up your jeans and turn them inside out. Then, machine wash in cold water with a mild detergent to preserve the color. Never use bleach—it will lighten indigo and discolor white denim.
FOR BEST RESULTS, AIR DRY
If your jeans get a little stiff, put them in the dryer on low heat for a few minutes to soften them up. Don’t have time to wait? Follow the drying instructions sewn into your jeans—typically, it’s fine to tumble dry at a low heat.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
HOW TO TREAT STAINS
STEP 1: MIX YOUR MAGIC POTION
All stains are not created equal, and each type requires its own specialized treatment. Start with warm water and add one of the following ingredients.
– For coffee and grass: concentrated dish soap (the one you have hanging around your sink).
– For ink: glycerin-based soap (available at your local drugstore).
– For red wine: hydrogen peroxide (you know that brown bottle sitting in your first aid kit? That’s the one.)
STEP 2: SPOT TEST
Try your solution out on an inside cuff or other less-visible area to guarantee colorfastness.
STEP 3: BLOT THE STAIN ON THE OUTSIDE AND INSIDE
Gently rub the mixture into the fabric.
STEP 4: RINSE STAINS WELL IN WARM—NOT HOT—WATER
Stains are most likely to loosen and lift with 85-degree water—think the temperature you’d shower in. If the water’s too hot to touch, it could bake the stain in.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
HOW TO REMOVE ODORS
AIR YOUR JEANS OUT BETWEEN WEARS
To preserve the rich color of your denim, avoid over-washing. In fact, our experts suggest laundering your jeans only once every ten wears. Between laundry days, spot clean with cool water and a mild detergent.
TRY A REFRESHING “COCKTAIL”
Spray your jeans with a mixture of two parts water to one-part unflavored vodka and odors will evaporate along with the alcohol (it’s an effective little trick favored favored by vintage clothing dealers). Just be sure to test your homemade solution first on an inside cuff or other less-visible place to make sure it won’t discolor the fabric.
BRING THEM INTO THE SHOWER
Hang your jeans in the bathroom during a hot shower for an easy refresh between washes. The shower’s steam will move through the fabric to release light wear, and as they air out they’ll regain some tightness.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
HOW TO CARE FOR RIPS & TEARS
LET YOUR DENIM AGE GRACEFULLY
Natural wear is going to happen—especially around the thighs and back of the knees—and it gives character to jeans.
BE GENTLE
Rips and tears can open further in the washing machine, so we recommend hand washing and air drying your favorite distressed denim. Want a little more insurance? Hand-sew a couple of stitches on either side of the hole to prevent the fabric from pulling apart.
PATCH THEM UP
Follow our head denim designer’s lead and use fabric from an old T-shirt, which has stretch and will move with your body.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
HOW TO WASH WHITE DENIM
STOP WHAT YOU’RE DOING
Chances are you’re doing the white-jeans-washing thing a little wrong. From here on out, no more bleach, dryers, scrubbing, soaking or stain-remover pens.
AVOID BLEACH
Even chlorine-free or color-safe bleach will cause white denim to yellow over time. While you’re at it, skip white vinegar too, a popular but ineffective substitute. Vinegar does prevent dark or black jeans from losing their dye (we call this “bleeding”) but it won’t noticeably freshen up your whites.
THINK PROGRESS, NOT PERFECTION
Really, really white jeans aren’t realistic in the long term—and we like them that way. Let the color slowly soften over time to a more natural, milky shade. And stains? They’re just proof that you have loved—and lived—in your denim.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
HOW TO KEEP YOUR BLACK DENIM BLACK
SET THE DYE BEFORE THEIR FIRST WASH
Soak your jeans inside out in a bath of cold water with one cup of white vinegar and one tablespoon of salt.
AVOID THE DRYER
Air drying prevents fiber breakdown, making it the best way to prolong the richness of the color. Dry your denim right side out and hanging by the back belt loop. Bonus: the weight of the denim will help prevent creases.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
ASK THE DENIM EXPERT
I’VE HEARD YOU SHOULD WEAR YOUR JEANS IN THE BATHTUB TO WASH THEM SO THEY DON’T LOSE THEIR SHAPE. TRUE?
That’s not necessary anymore. Back in the day, jeans were sold without having been prewashed, so the fabric shrunk about 3% the first time you washed your jeans. But ever since the 1980s, we’ve used special treatments on denim so they don’t shrink as much.
MY DENIMHEAD BROTHER TOLD ME THAT FREEZING JEANS OVERNIGHT KILLS BACTERIA AND ODORS—IS HIS TIP WORTH DISPLACING MY ICE CREAM BARS?
Sorry, this denim myth has been debunked: bacteria can easily survive a night in your deep freezer. If germs are your concern, washing is the best option.
I’VE HEARD THAT WASHING INSTRUCTIONS ARE KIND OF BOGUS. WHO DECIDES WHAT GOES ON THOSE ANNOYING LITTLE TAGS?
It’s quite scientific, actually—fabric pros test all our jeans styles in an actual laboratory using technical equipment that replicates ordinary wear and care. Pairs are washed, rewashed and re-rewashed to determine colorfastness and shrinkage. They are also stress-tested to make sure seams stay strong and stretch stays stretchy. The result? Little tags you can trust.
I LIKE MY BLACK DENIM TO BE VERY, VERY BLACK, SO INSTEAD OF FADING THEM IN THE WASH, I AIR THEM OUT IN THE BACKYARD BETWEEN WEARS. IS IT MY IMAGINATION, OR ARE THEY STILL GOING GREY?
You’re not imagining things. The sun’s rays can lighten black and indigo washes, so avoid hanging your jeans in direct sunlight when you air them outdoors.
OUR DENIM
KAIHARA MILL
Steeped in over a century’s worth of tradition, Kaihara stands at the forefront of Japanese selvedge denim, using time-honored techniques and practices in its creation.
We’ve partnered with them on special limited-edition capsules where heritage details come into focus and carefully crafted washes are treated like an art form.
Shop all denim
Shop the fit
OUR ACCESSORIES + OUTERWEAR
LEATHER WORKING GROUP
Supporting better practices and positive change in the leather manufacturing industry is important to us, which is why we are proud members of the Leather Working Group (LWG), a multistakeholder community committed to building a sustainable future with responsible leather.
It is also why in 2023, 99% of our leather was responsibly sourced and we continue to explore ways we can use leather that is recycled and regenerative.
Shop all accessories
Shop all outerwear
Shop the fit
OUR SWEATERS
THE GOOD CASHMERE STANDARD®
We’re proud to support responsible cashmere production through our partnership with the Aid by Trade Foundation, a nonprofit that promotes sustainable agricultural development across the globe.
As their first U.S. member, we source cashmere that’s certified to the AbTF’s The Good Cashmere Standard®, which ensures the welfare of the cashmere goats, protects natural resources and improves the working conditions of Mongolian farmers.
Shop all sweaters
Shop the fit
OUR COTTON
better cotton initiative
Currently, over half of our cotton is organic, recycled, Regenagri® certified or sourced through the Better Cotton Initiative (BCI), a nonprofit that improves cotton production to benefit both workers and natural habitats by training farmers in more environmentally, socially and economically sustainable practices.
Shop all denim
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit
The Double-Breasted Blazer Overcoat in Suede +
High-Rise Mini Bootcut Jeans
Shop the fit