Do Well Recycle
How We Do Well
Check out our Do Well Report to get the full scoop on all our responsibility efforts. Did you know that more than half our styles are sustainable?
Madewell Forever
A NEW WAY TO DO WELL
Introducing our latest plan to extend the life of your clothes. Resell or recycle them and buy preloved styles as well. Here’s how it works:
IT’S OUR GOAL TO KEEP OLD JEANS OUT OF THE TRASH AND IN CIRCULATION
By 2023, we pledge to collect two million pairs through Madewell Forever (that’s twice as many as we’ve saved from landfills in the last six years).
1.4
MILLION
Pieces of denim collected for recycling.
2.8
MILLION
Square feet of insulation created and 703 tons of waste diverted from landfill.
25
PERCENT
of carbon emissions are saved by buying secondhand denim instead of new, according to research from Green Story, INC.
*$20 discount valid on purchase of full-price Madewell branded jeans made in Madewell stores or at madewell.com when you contribute one pair of jeans to Madewell’s denim upcycling program. Not valid on phone orders. Discount cannot be applied to previous purchases or the purchase of gift cards and cannot be redeemed for cash or combined with any other offer. Discount not valid on Madewell Forever styles or third-party branded merchandise. All denim collected at stores will be recycled through Cotton’s Blue Jeans Go Green™ program or resold through Madewell Forever or thredUP.com. Terms are subject to change. Blue Jeans Go Green™ is a trademark of Cotton Incorporated. All denim collected through Cotton’s Blue Jeans Go Green™ program is recycled into insulation, and a portion of this insulation will be distributed to help communities in need. Insulation quantities related to Cotton’s Blue Jeans Go Green™ denim recycling program may be adjusted each year.